1. Introduction

This privacy policy describes how we process your personal data (including collecting, organizing, and using it) when you use or access our consumer services or interact with a merchant on our platform (“Merchants”). This policy will apply if there’s any conflict with any other of our privacy policies.

2. What Personal Data We Collect

Personal data is any information that identifies or can be used to identify a person. We may collect the following types of personal data when you interact with us and our Merchants:

  • Profile and Contact Information: When you sign up or interact with our services, we may collect your name, shipping address, email, profile picture, or other information you provide. We may link this information to the different devices or accounts you use.
  • Device Information: We collect data about the computers, phones, and other devices you use, including your IP address (which may indicate your general location), device identifiers, browser information, and network connection details.
  • Payment Information: When you use our payment services or make a purchase through a Merchant, we may collect payment details like your card number and expiration date.
  • App and Service Use: Whether or not you’re logged in, we collect information about your use of our apps and services. This includes your interactions with Merchants in our app, the stores you visit and buy from, the clothing and shoes you view and purchase, your order history, search queries, and other related activities.
  • Activity with Merchants: When you browse or shop with our Merchants, we receive information about your activity on their site, including your browsing and search history, items you add to your cart, your billing and shipping details, and transaction information.
  • Settings and Preferences: We collect information about your settings and privacy preferences on our platform and with our Merchants, as well as your browser and device privacy settings.
  • Communications with Us: We receive information, including message and email content, when you communicate with us for customer support, surveys, promotions, or research.
  • Social Network Accounts: If you link our services with a third-party online service, you direct that service to send us certain information about you, such as your profile data. This is governed by that service’s privacy settings.
  • Email and Shopping Integrations: We collect information from email inboxes you connect to your account and emails you transfer to our app to be included in your order history. We do not use this information for advertising or marketing.

3. How We Use Your Personal Data

We use your personal data for the following purposes, based on how you interact with us, the services you use, and your activity across all your devices:

  • Provide and Customize Services: We provide customized services, such as displaying your purchase history and order status in one place, offering easy payment options, and recommending and customizing products and Merchants featured for you. We also use your data to improve our services.
  • Manage Your Preferences: We track and apply your settings and privacy preferences on our platform and with our Merchants.
  • Perform Product Research and Development: We use your data to develop, test, and improve our services, including troubleshooting, creating new features, and analyzing how you use and interact with our services and Merchants.
  • Advertise, Market, and Promote: We market, advertise, and promote our platform and Merchants both on and off our services. This includes personalized ads related to clothing and shoes on third-party services. You can opt out of this use of your data.
  • Communicate with You: We use your data to communicate with you about our services, your transactions, and changes to our policies. We also use it to respond to your inquiries.
  • Ensure Security and Safety: We authenticate your account, provide a secure shopping and payment experience, and detect and prevent fraudulent activity, security threats, and other malicious conduct.
  • Comply with Legal Obligations: We use your data to comply with applicable law, respond to legal processes, and enforce or investigate potential violations of our terms and policies.

Note: When we process your data to help a Merchant run their store, we are acting on their behalf, and their privacy policy applies.

4. Third-Parties Who May Receive Personal Data

We may provide your personal data to the following third parties:

  • Vendors: We work with third-party service providers to support and improve our services and technical infrastructure, for business services like payment processing, and for marketing and analytics.
  • Marketing & Advertising Partners: We use third-party marketing, advertising, and analytics partners to deliver personalized advertising and help us understand how people use our services and interact with our Merchants. You can opt out of this “sharing” or “targeted advertising.”
  • Business Transfers: We may share your personal data with actual or prospective acquirers during any sale, merger, or acquisition of our business.
  • Legal Reasons: We may share data to comply with laws, respond to legal processes, enforce our policies, protect our rights, and resolve disputes.
  • With Your Consent: We share your personal data with other parties when you provide consent.

5. Third-Party Partners & Integrations

Parts of our services may link to third-party services. We don’t own or control these third parties. When you use their services, their privacy policies apply.

6. Your Privacy Rights and Choices

You may have certain rights to manage your personal data depending on where you live. You may have the right to:

  • Access and Portability: Request access to your personal data.
  • Correction: Correct inaccurate or incomplete data.
  • Deletion: Request the deletion of your personal data.
  • Opt Out of Sharing/Targeted Advertising: Direct us not to share your data with third parties for targeted advertising or to use your interaction data to show you targeted ads and marketing.

You may have additional rights with our Merchants, so please check their websites and policies for information.

7. Data Retention

We keep your personal data as long as we have a business need to do so (e.g., to provide services, comply with legal requirements, or for security). The length of retention is based on factors like the duration of our relationship, legal obligations, and our need to resolve disputes.

8. How to Contact Us

For questions or concerns related to this Privacy Policy, you may contact us by visiting our overall privacy policy page.

9. Changes to this Privacy Policy

We may update this policy periodically to reflect changes in our data processing. We will post the updated policy on our website with a “Last Updated” date.

10. European Data Subjects

If the processing of your personal data is subject to the data protection laws of the European Economic Area, the UK, or Switzerland, you have additional rights:

  • Legal Basis: We rely on your consent to process your data for targeted advertising. For other processing, please refer to our overall privacy policy.
  • Additional Rights: You have the right to object to the processing of your data for certain purposes and to withdraw your consent at any time without affecting the lawfulness of any processing before its withdrawal.